News / Events / Publications
Would You Like a Zero with That? Beverage Companies Battle Over Trademark Protection for “Zero”
July 9, 2018
Trademark law shows how significant power can be packed into even the most unassuming words. Take, for example, zero. The Coca-Cola Company and some of its competitors in the soft drink and sport drink industry have been battling over the use of zero in their product names. Does zero identify the source of a drink […]
Maschoff Brennan Announces Innovator Scholarship
July 3, 2018
Irvine, CA – An Orange County law firm is looking for the best student innovators to honor during the Orange County Business Journal’s Innovator of the Year Awards. Maschoff Brennan will award a $2,500 scholarship to an undergraduate or graduate student in OC. The inaugural Maschoff Brennan Innovator Scholarship will be presented during the Innovator […]
Start-Ups with Big Aspirations Should Pay Attention to Trademarks from the Start
June 19, 2018
For start-up companies, the list of priorities gets pretty long, pretty quick. A great idea for a product or service is only the beginning, and thoughts soon turn to business formation, quality control, marketing, staffing, capital, etc., etc. Optimistic start-ups also need to think strategically about their trademarks from the start. Trademarks can be names, […]